This concept is pretty amusing if you ask me.
This is an ongoing project by Graham Smith showing what would happen if popular companies and competitors swapped logos. Very nice! Visit his site for many more.
McDonalds and Burger King
YouTube and Vimeo
Ferrari and Ford
FedEx and UPS
Google and Yahoo!
Nikon and Canon
Audi and BMW
Visa and Mastercard
Netflix and Hulu
Reddit and Digg
Pizza Hut and Dominos
Skype and Google Talk
Best Buy and Walmart
iPhone and Android
Nike and Puma
Facebook and Twitter
The powers of association are so strong that the brain automatically veers towards the original match!
It would be interesting if someone conducted an experiment, where they showed a quick motion picture run of these modified logos (mix-n-matched), and asked people to identify what they saw. I suspect most would identify the original companies.
Thank you for sharing an interesting read, Megan!
PS: Apologies for the sporadic responses. I have been facing some trouble logging into WordPress consistently. The problem has been persisting for months with no apparent solution. 🙁
I’ll catch up on your interim readings soon.
EXCELLENT WORK!!!!