This Exists… seriously.
“Medical imaging firm EIZO wanted to come up with a catchy giveaway that highlighted their expertise in “high-precision displays for the examination and diagnosis of radiographs.” The result, dreamt up by German ad firm BUTTER: A pin-up calendar in which women, truly, truly bare all. As the promotion concept puts it, ‘Very popular among craftsmen but quite new for medics: Pin-up calendars. At last, one which shows absolutely every detail.'”
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