Imagine: How Creativity Works

Imagine: How Creativity WorksImagine: How Creativity Works by Jonah Lehrer

This was a very informative book. The author really breaks everything down for you.

Those who are more relaxed and expressive are more productive AND more creative. Did you know that the researchers at 3M (the Post It note company) gets an hour a day (of their workday) to do anything… take a nap, go for a walk, play a game, etc. to help clear their mind and relax. The company actually encourages them to to go lay on a couch and day dream to help them find a solution to whatever their problem may be. The author talks about several other companies, in addition to 3M, who provide a creative environment and encourage creative behavior. Few companies will let you stand in the bathroom and have a half an hour conversation about tape. Google does. Or was that Proctor and Gamble? Either way…

The book is a good one and should definitely be considered for your reading pleasure. It is packed with many studies, interesting facts and randomness that will keep you flipping pages and wondering what else lies ahead.

This is actually book 12 in my AtoZ Challenge but if you really get down to it, its book 10 because I keep finding interesting books that just happen to begin with letters I’ve already read. 🙁 If anyone has any book suggestions for me I would love to hear it! Thanks!

5 thoughts on “Imagine: How Creativity Works

  1. Employee consciousness is so important these days. Companies require more and more hours of their employees, so it’s more important than ever that companies come up with ways to make their employee WANT to be there. Looks like a great book. I’ll check it out.

  2. Common sense tells you that people respond when treated with dignity and respect. Giving employee time to relax is a sure sign that they are appreciated and I would think would give them the incentive to give 110% to their employers. I would give my best if I was working for an appreciative employer.

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